Schaeffler Automotive Aftermarket Company brochure

Implementation:

Repair solutions for the brands LuK, INA and FAG are one side of the coin, and are the core business for Schaeffler Automotive Aftermarket. The other side is based in the expertise, technical know-how and long-standing development partnerships for these three brands. All three develop and deliver OE components for production – this makes Schaeffler one of the leading partners in the automotive world. The brands and products from Schaeffler and Schaeffler Automotive Aftermarket are an absolute standard in the automotive industry.

Over 24 pages, we present the Schaeffler line from Schaeffler Automotive Aftermarket to the repair solutions from LuK, INA und FAG – and expand upon this with specific services: technical training, professional specialty tools, “RepXpert” online portal for workshops, marketing tools for marketing analysis and communication, including presentations of ground-breaking and cooperative aftermarket concepts – TecDoc, TecCom, PARTSLIFE and the “Quality is Value” initiative.

The structure of the brochure reflects the structure of Schaeffler Automotive Aftermarket and provides clear orientation for the automotive sectors: Passenger cars, transporters, heavy-use vehicles, tractors, transmissions and service – supported with simple icons and based on the corporate motto “more”:

More aftermarket
More for passenger cars
More for transporters
More for heavy-use vehicles
More for tractors
More for transmissions
More service

The brochure was also animated in many parts with current campaigns and workshop motifs that we had the opportunity to develop for Schaeffler Automotive Aftermarket, including LuK RepSet® 2CT, transporter repair solutions from LuK, INA and FAG, FAG WheelDisc, FAG RIU.


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