Starbucks “Christmas” promotion
“Love is all around.”
With these words, Starbucks welcomed the holiday season and offered its customers various drink promotions in addition to the well-loved gingerbread latte this year.
Objective and implementation:
After the slogan “Love is all around” was developed by SNOOK, every Starbucks Coffee House received a package of different advertising materials for the Christmas promotion, which consisted of German adaptations of US designs as well as newly developed layouts. It addition to posters, window decals, fabric banners and printed materials created for each promotion, it also included displays, presentation boxes and menus, which were designed in a festive red colour for the promotion. Selected stores also received a full window decal tailored to the size of the store.
Every store also received information pamphlets of about 80 pages, whereby the partners explained the contents, tasks and goals for the new promotion.