Starbucks “Summer I” promotion

Task:

What would summer be without the Frappuccino®? That’s a good question. But it has finally arrived! The Green Tea Crème Frappuccino®!

 

Objective and implementation:

For the “Summer I” promotion, every Starbucks Coffee House received a package of different advertising materials, which consisted of German adaptations of US designs, as well as newly developed layouts. It included posters, window decals, fabric banners and finished printed material. Every store also received information pamphlets of about 70 pages, whereby the partners explained the contents, tasks and goals for the new promotion.


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